Hoverdale UK LTD
The business
Hoverdale UK is a British conveyor-engineering and materials-handling business supporting industrial sites across the UK. Its work spans conveyor design, manufacture, installation, maintenance, belt vulcanising and emergency engineering support.
The challenge
Hoverdale had the technical expertise, national capability and constant flow of strong project work, but much of that value needed to be translated into consistent marketing that customers, future employees and industry partners could immediately understand.
The opportunity was not to make engineering look fashionable. It was to communicate the scale, expertise and commercial value already inside the business and put it in front of the right people.
Our work
We developed and delivered multi-channel marketing across LinkedIn, the Hoverdale website, email, campaigns and industry events. The work has included:
- Technical project content and customer-focused case studies
- LinkedIn management and campaign strategy
- Website and SEO Management
- Recruitment and employer-brand marketing
- Hillhead and BULKEX event coverage
- Award submissions and supporting communications
- The “Keep Britain Flowing” skills and careers campaign
- Personal branding for Hoverdale Director Matthew Beverley
The commercial impact
The marketing has helped turn real engineering work into measurable business attention. Content has supported enquiries and multiple orders valued at more than £100,000, including a LinkedIn-led order worth £100,000.
Alongside commercial results, the work has strengthened Hoverdale’s visibility across the materials-handling industry, supported recruitment and skills messaging, and contributed to a more recognisable company and leadership presence.
Director personal-brand growth
Matthew Beverley’s LinkedIn audience grew from approximately 10,000 to more than 21,000 followers.
The strategy was built around his real experience as a director: business growth, UK manufacturing, operational leadership, engineering investment and the realities of running an industrial company. His personal brand now acts as a powerful extension of Hoverdale giving the business a human voice, increasing industry reach and creating more opportunities for customers and partners to engage directly with its leadership.
More than 11,000 additional director followers. £100,000+ orders supported by marketing. A stronger industrial brand connected to real commercial growth.